| Ferrari |
| Concourse D'Elegance |
| Pebble Beach, CA |
| Dimensional Communications Inc. |
| 13,000 sq. ft. |
At the Pebble Beach Concourse D'Elegance event Ferrari celebrated the new 599 GTB Fiorano with a special exhibit honoring this models heritage and present. Housed in an architecturally unique tensile fabric building the 13,000 sq.ft. exhibit consisted of a series of serpentine fabric structures that guided the visiting enthusiasts through the venue.
Via the use of graphics, video, vintage vehicles and specialty displays visitors experienced the design and engineering efforts that went into the development of the 599. Custom lighting, projections and music further enhanced the atmosphere of this private preview event that also showcased the cars cutting edge technologies and its elegant interior and exterior finishes.
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