| Mercedes-Benz |
| Title Sponsor Exhibits |
| Manhattan, New York City |
| Dimensional Communications Inc. |
| 1,400 sq. ft. |
Twice a year Mercedes-Benz makes a major fashion statement in New York City as the title sponsor to its namesake event. The beauty of luxury automobiles and haute couture is paired in Bryant Park and presented to the international press and the top echelon of the fashion world.
Dimensional Communications created a reusable multipurpose display system for two main foyer exhibit spaces. In each the most stylish model from Stuttgart is displayed on a well lit 'runway' platform. Perimeter walls consist of oversized shadowbox frames which can be equipped with endless combinations of graphics, props and multimedia in the true spirit of fashion expo. Every event offers a new exhibit experience of style and technology to the most demanding audience on this planet with one powerful statement: Mercedes-Benz equals High Fashion.
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